Even though you may be a blogger yourself, your long-term plan may involve full-time blogging and site monetization, both of which require certain web design principles to be implemented in order to make your site more user-friendly and inviting.
Web designers are often lost as to what to do with their site to further increase conversion rates while bloggers think about what they are doing wrong with their research writing and articles that the visitors simply don’t like enough to subscribe or get in touch with them. What are some of the essential steps you should take in order to tweak your site for a conversion boost without looking for writing help in order to do so?
Value proposition definition
No one wants to be a regular at a website that doesn’t know what it’s doing. People want to be able to connect with your content, purpose, and product on a personal level before putting any more effort into your content. This means that your brand’s value proposition needs to be as clear as possible all around the site.- Why are you doing what you are doing? What is your long-term vision and milestones for achieving that vision?
- How are you going to achieve that vision? What types of content do you provide for your readers? What products do you sell?
- What are the key benefits, ingredients and/or prices of the products or services you provide? If there are no costs, what are the benefits of following your site and sharing it with friends and family?
Be Predictable & user-friendly
Believe it or not, people like predictability and familiarity in the websites they visit. Choosing to experiment with your layout and provide a “unique browsing experience” might not be a good idea if you are aiming to boost your conversions.Taking a look at what your competitors are doing (based on your particular niche) is a good idea to get a grasp on how to better optimize your navigation layout for faster browsing. For example, if people expect to see a navigation bar on top with drop-down menus about college writing opportunities, why not give them that? Explore what your audience might want or even ask them outright while your site is still under construction.
Visual and textual consistency
Keeping your pages consistent throughout the website is an essential step in attracting more conversions. People who see the effort you put into their ease of navigation and visual consistency will love to come back again and again, even bringing their friends with them. This often means that you will have to do a complete check on every piece of graphics you have on your site and make sure that the colors match up and create a visual hierarchy among them.Also worthy of note is the written content you have featured on your site using a writing service or creating it yourself. Checking for grammar errors, formatting problems, and hidden backlinks or advertisements can easily be done by getting some essay paper help online and talking to a professional. People in the online writing industry will have far more insight into how your site should be optimized for better reading and SEO optimization.
The least possible number of clicks
A simple psychological exercise with your development team will give you a good idea of how a user might feel while navigating your website. If it takes more than five clicks for your visitors to make a purchase or more than three clicks to get to an article they want to read, you are doing something wrong.An excess number of pages per website is the number one reason for so many sites failing to reach a high conversion rate. People get bored after a few clicks and go look for top writers or designers for their needs somewhere else on the web. Optimize your site for the fastest possible results from the point of a user and watch your conversion rates grow.
Avoid ads whenever possible
Put yourself in the shoes of your visitors and try reading a couple of your articles, navigating your site or buying something with ads constantly popping up around you. No one wants to see ads disrupt their browsing experience, especially if you want to boost conversion rates and have people come back over and over.Putting ads neatly into sidebars, out-of-sight banners or relying on sponsored content is much more user-friendly than using popups and pushing people to read pointless ads. These ads are essential in keeping your site alive, no matter if you sell food products, research papers or something third. However, your job is also to make these ads as least intrusive as possible when the general public is concerned.
Adapt for mobile
Lastly, optimizing your site through responsive design and making sure that as many people can access it as possible is a sure way to boost conversions. Some people use their mobile and tablet devices to browse the internet without even thinking about a desktop computer.Use responsive design in order to make sure that your site can be accessed through multiple devices and seen in its original form nevertheless. This will also increase your SERP ranking and SEO, bringing in more people organically without relying on external marketing or backlinks.
In summation
Whenever you think about implementing a new ad system on your site or adding a new design layer to the existing layout, just ask yourself what your customers would do. This should give you a clearer picture of whether or not an option will make their lives more difficult or easier, subsequently affecting your conversion rates in the process.Do whatever you can to encourage people to come back to your site through original content and services but pay attention to their habits and expectations as well. Combining these two elements in a healthy balance is the key to success when conversions and retention are concerned.
Author Bio: Angela Baker is a freelance writer who is seeking to discover new ways for personal and professional growth. Currently, she`s working in Best Essay Education company and trying to improve herself in the blogging career. Angela is an experienced and self-driven specialist who cannot imagine her life without writing.
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