How To Drive Massive Traffic With Instagram Marketing

How To Drive Massive Traffic With Instagram Marketing

This article is sponsored by GetRiver.com

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Instagram seems to be a relaxed social media network to share cool photos and videos. With the introduction of stories, it brought in another feature to showcase your work in a new way.

Beside those image sharing capabilities, Instagram holds an amazing potential to bring traffic to your website.

 

Profile Management

Your profile is your home on the social media channels. It shows who you are. A neatly maintained profile shows your authority and credibility.

Proper username: Choose a username that best describes you or your business. It should be brandable, memorable and shareable. Also make sure it is compatible with your other social media handles. The best policy is to have a common username across all the social media.

Website link in the bio: Being an image sharing platform Instagram doesn’t allow sharing of links everywhere. The only place you can put a link is in the bio. Never make the mistake of keeping a bio without a website URL.

Proper utilization of bio: Bio is the place where you can introduce yourself to your audience. A proper Instagram bio tells how you can help the readers and includes a call to action and/or an irresistible offer.

Link in the Instagram Bio

 

Proper Strategy and Goals

Without a proper strategy and goals all the efforts, energy and money will be spent without any focus towards any specific outcome. The worst part is you won’t be able to measure your success.

 

Set a time frame: A specific timeframe will keep you in check and you will be able to finish your tasks. Goals without a timeframe never get completed.

 

Set goals about Followers & Reach: Your ultimate target is to increase your followers & reach and convert that traffic into website visits. Start with small achievable goals and expand from them.

 

Analysis: Instagram business account gives you access to analytics. Take advantage of it and keep a track on your growth rate and followers count.

 

Leverage Influencers

Influencers already have a huge follower number. It would be a wise move to collaborate with them. They are credible and trustable.

 

Use proper call to action when leveraging influencers as you wouldn’t want to waste a valuable chance to convert the incoming traffic as into your own.

 

Brandable Hashtags

Instagram is all about hashtags. It is the soul of this platform. Using proper brandable & unique hashtags strategically will help others to discover your content.

 

Find some popular hashtags and mix them with your brand hashtags to tag them with your content.

 

Your goal is to help your ideal followers to find your content through hashtags. Never make the mistake of hashtag abuse. More hashtags doesn’t mean more discoverability. It looks like spam.

 

Instagram Ads

Instagram provided a new opportunity to publishers to promote their content through ads.

 

With sponsored posts you get the ability to reach more audience irrespective of your follower count. You can target audience based on interest, demographics, age and other parameters. With a proper d strategy you can maximize your web traffic.

 

Exclusive Instagram Only Images

What’s the point of sharing all the images from other social media profiles to Instagram. Why would anyone want to look at the same images everywhere. Give some effort to create exclusive Instagram image only. This will keep your followers refreshed.

 

Be Active and Engaged

An inactive profile looks dull and is a major factor why visitors won’t follow your. The more you engage with others, more you are seen as valuable & reliable.

 

If you don’t have time to engage with other accounts, experts at GetRiver.com can help by engaging on your behalf.

 

The Manage Package is the best one they offer, it can engage you with around 40k new people every month. Once properly set up, you do not have to anything and River will perform actions on your behalf 24/7.

 

Reply and answer as soon as possible whenever someone comments on your posts. Not only that but you have to interact with the content of other Instagrammers on their posts. This activity increases your exposure to other audience and builds your authority.

 

Each social media has its own benefits. Advantage of Instagram is it allows you to build your brand.

 

It’s true that driving traffic from Instagram is tougher than other social media platforms but with proper planning it is possible to drive traffic to your website.