Internet marketing is one of the best rewarding careers these days, I know that you know it well and so chosen it as your career.
Internet was an alien to people in small towns till smartphone prices came under a common man’s budget. Thanks to the companies for bringing down the prices. This made a normal educated non-techie keep track of what's happening in the world around through internet.
Also, the one who can send an SMS can also chat on WhatsApp and Facebook now. So this makes clear that the people of this decade are well aware of the internet and its importance.
This changed the game of internet marketing and advertising with a new set of opportunities that people aren’t seen by everyone yet.
Gather your assets
Internet marketing/advertising cannot be done sitting in a chair for hours in front of computers all times, it needs some real-world strategies too.Before you go into the real ‘real world’, gather your assets to showcase to your advertising clients.
To be clear, assets are the web ad spaces that you own and rent. Find influential bloggers in your small town and rent their ad spaces. Now make a list of available ad spaces to showcase them to your advertisers.
Renting is not always means trading only money for ad spaces. You can trade much more than that.
Also, maintain your own websites. The more influential they are on the web, the more value they would get.
Make creative use of the calendar
It is good that you have valuable assets now, but who cares to make a deal with you if you look like a newbie in the field?Respond to the social causes and organize educating campaigns with those bloggers in the town (you rented ad spaces from) hosting the meetings. Ask them to share their knowledge and tell me to specify their blogs to follow them.
Reach out to the educational institutions with the educating theme and expand your visibility to every nook of the town.
Create websites for the causes you are fighting for and hire some well-educated personalities as guest authors.
Our calendars are full of special days. Use effective use of them by organizing educating campaigns and increase the list of your own assets just like Groupon does on Black Fridays and Cyber Mondays.
Start exploring opportunities in the real world
After you gathered up the assets and making enough brand promotion, get into the real world and start exploring the opportunities.Reach out to the shopping malls, company showrooms, theatres, hospitals and set business deals with them.
For example, if you are maintaining a website on health & wellness, you can get deals from hospitals and medical stores around the town.
For another example, if you are maintaining an education website, you can make business deals with the local book stores, schools, and colleges.
Gift your site visitors
Any deal should not end by once. To make both the advertiser and the buyer happy, you would have to spend your little profit.Let us suppose you are getting 10% per sale from the advertiser. A little from it say 2% as a gift voucher to the buyer from your website will not only rush traffic to your site but also increases the sales for the advertiser. This will earn a good reputation in your marketing/advertising services that would help to grow your business.
One happy client is a mouth of 10 advertising campaigns. After all, client’s growth is our success. Isn’t it?
Get feedback from the clients and feature them on your websites. It will impress your visitors upon a quick visit to your site.
Reward bloggers
Bloggers may not agree to feature some special contents on their website apart from the ad spaces you have rented.Pick out the blogs of particular niche from your assets that match best for a particular deal and expand your deal value with your client(s) and blog owners. Share your profit with the bloggers earn their trust for future business deals.
Last words
It doesn’t matter where you live, internet marketing/advertising gives the flexibility of running your business from anywhere in the world. In fact, small towns are very good choices for startups, as there would be very less competition compared to that of the city. One cannot start climbing from the 10th step unless backed up or supported by most influential parties. It all starts with the first one for anyone like me and you.For any business, offline and online client’s trust is the most valuable income one/an organization gets. Try to earn it since your startup, It will take you to heights with 2x speed.
By the way, do you still think of leaving internet marketing/advertising because you live in a small town? Share your thoughts about it in comments below.
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