How to Send RSS Feed Updates to Unverified Subscribers Automatically

Social referrals are one of the major sources of traffic we’d love to get. Social subscriptions bring us much loyal traffic to our blogs than any other sources. Fans, followers, subscribers, whatever the name we call them with, also act as a word of mouth publicity about our sites.

One can start getting updates from your facebook fan page with one simple click on ‘like’ button. One can get your tweet updates with one simple click on the ‘follow’ button on twitter. Other social media updates these days are simplified with the subscription process this way.

What about RSS feed, the reliable source that provides blog updates through email? Why there is a two step process for RSS subscription? Does this two-step subscription process help both the parties? I don’t think so.

What’s wrong with RSS feed?

Probably, there is nothing wrong with RSS feed subscription process. One can simply spam subscribe with known and unknown emails IDs to his blog updates if there is a one-click subscription process.

As RSS feed has no authenticated login just like other social networks had, to subscribe. So, two-step subscription process is necessary. One to subscribe and another to verify it.

What’s getting worst?

People subscribe to your blog’s email updates but won’t get them eventually as they would not verify it. They simple drop their emails in the subscription box hits that ‘Subscribe’ button and relax.

The point here is – the half subscribers wanted to get email updates from your blog, but won’t. To even send updates to those unverified subscribers, I am going to reveal a trick that would deliver RSS feed to unverified subscribers also.

RSS Feed To Unverified Subscribers

You cannot just add up lump sum of email IDs to forward the RSS feed email manually every time. I don’t even recommend you to add up all the email IDs to a group once and forward mail to it every time.

We’re going to use MailChimp, one of the best email campaign manager here. MailChimp allow us to create a and manage RSS feed email campaigns too. It there by allow us to import the contacts from external file types like .txt,.csv,.xls and services like Google drive and other CRM software etc.

To import the email list of your RSS feed subscribers,

Step 1: Go to feedburner.google.com and enter your blog’s dashboard.
Navigate to Publicize >> Email Subscriptions and Scroll down to ‘Subscription Management’. There you can see the ‘total subscribers’ like as shown in the following screenshot:


Step 2: Click on ‘View Subscriber Details’ and it will expand showing up all the verified and unverified subscribers in a table.

Step 3: Click on ‘Export: CSV’ option an save the file on your computer.

Step 4: Now log into MailChimp.com, navigate to ‘Lists’ tab and click on ‘Create List’.


Step 5: Fill in the details of the list and click on ‘Save’ button.

Step 6: Now go to ‘Add Subscribers’ and click on ‘Import Subscribers’.

Step 7: Choose ‘Import from a CSV or a TXT file’ option and upload your CSV file you have downloaded to your computer in Step 3.

While uploading, you will be asked to edit or skip unmatched columns. Skip the unmatched columns and hit ‘Save’ on matched columns.

When done with selecting columns, Click on ‘Complete Import’ to finish the import process.

It will take a minute to complete the import process. You can choose to get an email alert when importing is done.

That’s it you are done!

You can now use this list to send RSS feed in an email campaign to your subscribers, both verified and unverified.

Note: Do not spam subscribe people and add up an email list. People will spam unwanted emails and your site would be out of the race.