Microsoft seems like had step in to the ring for direct battle against Apple in its new commercial about windows 8.1 phone. It is known that the fight between Apple and Microsoft is not of today’s. The new commercial ad mocks Siri, the digital assistance application of iPhone 5S with Cortana, the new digital assistance introductive for Nokia Lumia 635.
This ad mocks voice of Siri that shows like it is admitting Nokia as ‘the smart phone’ by the end of the commercial. Microsoft also did the same to Apple in the past in its windows 8 tablet commercials.
The ad also dramatically features the new possibilities of Cortana that Siri cannot do. The comparing of low end device like Lumia 635 with iPhone 5S seems truly satirical. It would have been better if Microsoft had showed off new features of Crotona normally. It could give a negative impression on Microsoft gloating on its own success. They might have forgotten iPhone 6 for a second while doing this commercial. Bad move!
This ad mocks voice of Siri that shows like it is admitting Nokia as ‘the smart phone’ by the end of the commercial. Microsoft also did the same to Apple in the past in its windows 8 tablet commercials.
The ad also dramatically features the new possibilities of Cortana that Siri cannot do. The comparing of low end device like Lumia 635 with iPhone 5S seems truly satirical. It would have been better if Microsoft had showed off new features of Crotona normally. It could give a negative impression on Microsoft gloating on its own success. They might have forgotten iPhone 6 for a second while doing this commercial. Bad move!
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