Do you own a custom domain? how effective is it in terms of search engine optimization? domain name vs. SEO, sounds weird? It was me dropped jaw when I heard that the domain name constitutes 60% of the search engine optimization you do for your blog or website.
It is true that there are certain things to be considered while buying a domain name for your website. What I heard is a different side of the purchasing of domain name. It sounds a bit related to buying a fancy domain than a random one. So what’s the role of domain name in SEO? Let us see.
What we know?
Let’s start with our own general opinions about domain names. Let’s suppose you are searching for some computer hardware on the internet. Then you were shown search results related to computerservices.com and xaliber.com for example. Which one do you choose to click on among these two? You’d generally go to computerservices.com as it matches the topic we are searching for.
So, taking our own general decision as an average internet user’s decision, we can say that keywords in domain name work well. But this is 2014, search engines have optimized their algorithms very smarter than ever and will be.
What to know?
Search engines have become much smarter by 2014. They assess the site as a whole and show up the quality links from the quality sites only. So keywords in domain names may not be considered by search engines specifically for keywords anymore.
Why so?
Domain name makes an impression at the visitor. The more catchy, short and remember-able the domain name, the more it is remembered, revisited and subscribed to. This is the reason why domain sellers auction most famous and catchy domain names and put them under premium category.
When I asked my friend who told me that the domain name constitutes 60% of the SEO than on-page optimization, he answered me with a counter question about the selling of ‘premium domain names’ by GoDaddy.
If he’s so true, according to him, the fancy mobile numbers that were brought at auctions, should be flooded with incoming calls and messages. Is that happening? not actually. Fancy numbers might get a very few calls that are unwanted and we call them spam in web terminology.
Just like the same, fancy domain names would get traffic that is unwanted most of the times. Now tell me how many times did you visited internet.com till now? Internet.com is ranked 7 by Google Page ranking algorithm.
Everyone wants the famous one, download.com would be their choice at most. Because you know, having a short and sweet domain name is about reputation.
No fancy website helps your site show up in search engine results unless it is well optimized and mostly, properly stuffed with adorable content.
Do you own a domain that matches your blog niche? Do you think domain name help you in SEO? If so, up to what percentage? Share your thoughts in comments below!
It is true that there are certain things to be considered while buying a domain name for your website. What I heard is a different side of the purchasing of domain name. It sounds a bit related to buying a fancy domain than a random one. So what’s the role of domain name in SEO? Let us see.
What we know? and what to know?
What we know?
Let’s start with our own general opinions about domain names. Let’s suppose you are searching for some computer hardware on the internet. Then you were shown search results related to computerservices.com and xaliber.com for example. Which one do you choose to click on among these two? You’d generally go to computerservices.com as it matches the topic we are searching for.
So, taking our own general decision as an average internet user’s decision, we can say that keywords in domain name work well. But this is 2014, search engines have optimized their algorithms very smarter than ever and will be.
What to know?
Search engines have become much smarter by 2014. They assess the site as a whole and show up the quality links from the quality sites only. So keywords in domain names may not be considered by search engines specifically for keywords anymore.
So what? Is domain name totally worthless?
No! not really! Domain name is fully worthy. Setting a domain name like CheeseBurger.com for a tech blog won’t work out for you. You may be producing wonderful content and your links might be showing up in search engine results, but believe me you won’t get as much traffic as you deserved.Why so?
Domain name makes an impression at the visitor. The more catchy, short and remember-able the domain name, the more it is remembered, revisited and subscribed to. This is the reason why domain sellers auction most famous and catchy domain names and put them under premium category.
When I asked my friend who told me that the domain name constitutes 60% of the SEO than on-page optimization, he answered me with a counter question about the selling of ‘premium domain names’ by GoDaddy.
If he’s so true, according to him, the fancy mobile numbers that were brought at auctions, should be flooded with incoming calls and messages. Is that happening? not actually. Fancy numbers might get a very few calls that are unwanted and we call them spam in web terminology.
Just like the same, fancy domain names would get traffic that is unwanted most of the times. Now tell me how many times did you visited internet.com till now? Internet.com is ranked 7 by Google Page ranking algorithm.
If so, why fancy domain names are costly yet?
What would you like to own among the following domain names for your downloads website, download.com or geteverything.com?Everyone wants the famous one, download.com would be their choice at most. Because you know, having a short and sweet domain name is about reputation.
Final words
If you are about to create beautiful content on your blog or website, there is no need of a fancy domain name. Get one that suits your website’s niche well or get one with a unique name. Make sure it is short & sweet that can help you build your own brand. Take an example of labnol.org, igyaan.in, mashable.com, shoutmeloud.com, lifehacker.com, us(amfastech.com) and as many as you can observe successful websites around you.No fancy website helps your site show up in search engine results unless it is well optimized and mostly, properly stuffed with adorable content.
Do you own a domain that matches your blog niche? Do you think domain name help you in SEO? If so, up to what percentage? Share your thoughts in comments below!
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