With SEO strategies taking the forefront, several spammers gained control of the situation and used black hat SEO tactics to get better rankings in the search results. This increasing unethical SEO practice led Google to come up with a brand new update that shuns these kinds of practices that spam the internet websites and instead gives more preference to websites that boasts of genuine content and have far much better potential of providing their users with better and enriching content. With the latest Penguin update, a company for SEO may have to focus on quality and ensure that these tactics do not violate any ethical code. The direct and the most effective way to get Google to rank your website higher is by simply using content that contains informative matter and something that can help its readers in some way or the other. You need not be pretentious. All you have to do is be honest with the content. The SEO professionals have come up with a list of clean white hat SEO tricks and tips, which when followed, can present you with desired results.
Another way to ensure that your content is deemed as valuable is by ensuring that you update the content regularly. As a rule of thumb, you must post fresh content at least once every week. Besides, you must also ensure that every page within your website offers some value to the readers. Unlike the earlier Penguin versions, Penguin 2.0 is very stringent when it comes to the quality of the content and therefore, it examines every detail on every page of the website to confirm its ability to offer value to its readers.
Usually, keywords are said to attract a search engine’s attention. Although this is true, going overboard can have an exactly opposite effect, especially since the launch of the Penguin 2.0 update. It is an ethical practice to add keywords but if you hamper the content’s natural flow in your quest to cram the webpage with keywords, chances are that your website may lose the battle altogether. Therefore, if content is not your strong point, you must have a company for SEO assigned for these purposes. They are professionals and can offer effective solutions.
As a rule of thumb, the website or the webpage that you link to must also offer value to its users. Your website may contain valuable and informative content, however, if you link to a website that does not offer the same level of quality and instead uses unethical practices to promote its content, your website may come under Penguin 2.0’s radar and it may not get a good ranking in the search engines.
When linking to other websites or to the content on your own website by way of internal linking, you must ensure that you go slow and increase the number of links slowly over time instead of stuffing the webpage with links. Besides, the content that you link to must have some connection with the content of your own website. If you are involved in selling handmade scarves and link to a website that talks about motor vehicles, Penguin 2.0 will make sure that you do not get a good ranking in the search engines.
You must also make sure that your link text must not match the exact keyword. Penguin 2.0 considers that as spam. Therefore, a company for SEO will always ensure that your link text is different from the title text to which the page links.
Therefore, the best way to avoid getting permanently banned and de-indexed from Google, it is best that you use only the fittest white hat SEO tactics to drive traffic to your website.
1. Write strong and powerful content
When it comes to the Penguin update, you need to realize the fact that your content must be original, flawless and valuable. It should help the readers get access to the information that they seek. Besides, if it makes the readers happy, there is a higher chance of getting a good ranking in search engines.Another way to ensure that your content is deemed as valuable is by ensuring that you update the content regularly. As a rule of thumb, you must post fresh content at least once every week. Besides, you must also ensure that every page within your website offers some value to the readers. Unlike the earlier Penguin versions, Penguin 2.0 is very stringent when it comes to the quality of the content and therefore, it examines every detail on every page of the website to confirm its ability to offer value to its readers.
Usually, keywords are said to attract a search engine’s attention. Although this is true, going overboard can have an exactly opposite effect, especially since the launch of the Penguin 2.0 update. It is an ethical practice to add keywords but if you hamper the content’s natural flow in your quest to cram the webpage with keywords, chances are that your website may lose the battle altogether. Therefore, if content is not your strong point, you must have a company for SEO assigned for these purposes. They are professionals and can offer effective solutions.
2. Your links should be powerful and of good quality
Penguin 2.0 persuades website owners to have links that are strong, powerful and boast of very good quality. This is extremely important when you wish to optimize your website. However, this does not entitle you to load your web pages with unwarranted links. Anything in excess will have an exactly opposite effect on your rankings in the search engines. There are 3 definitive aspects that you must mull over when planning to use the links.As a rule of thumb, the website or the webpage that you link to must also offer value to its users. Your website may contain valuable and informative content, however, if you link to a website that does not offer the same level of quality and instead uses unethical practices to promote its content, your website may come under Penguin 2.0’s radar and it may not get a good ranking in the search engines.
When linking to other websites or to the content on your own website by way of internal linking, you must ensure that you go slow and increase the number of links slowly over time instead of stuffing the webpage with links. Besides, the content that you link to must have some connection with the content of your own website. If you are involved in selling handmade scarves and link to a website that talks about motor vehicles, Penguin 2.0 will make sure that you do not get a good ranking in the search engines.
You must also make sure that your link text must not match the exact keyword. Penguin 2.0 considers that as spam. Therefore, a company for SEO will always ensure that your link text is different from the title text to which the page links.
3. Paid links add on to the penalties:
With the recent Penguin 2.0 update, websites that rely heavily of paid links are bound to suffer immensely in terms of their search engine rankings. Therefore, it is best that you stay away from these. As a rule of thumb, pay per click ads and other such affiliate ads do not work with Penguin 2.0.Therefore, the best way to avoid getting permanently banned and de-indexed from Google, it is best that you use only the fittest white hat SEO tactics to drive traffic to your website.
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