What should be the Ideal Keyword Density of a Webpage?

Having a lot of keywords in your content of a webpage won’t make you the top in the Google search results. Google works in a different way of measuring keyword density. When a search engine finds a keyword once it will consider your webpage and if it appears twice it’s good! another level up in search results and appears again, ok! it’ll be taken to peaks and again? this is not taking your much higher rather it keeps you at that last highest level you have reached. If it finds another instance of keyword it would fall down for sure. This is considered as keyword stuffing and your web page would go much lower than expected.

What is keyword stuffing?

Keyword stuffing is the wrong way to pull up the rankings of the webpage by stuffing the same keyword in more numbers. This kind of SEO techniques are considered as black hat techniques and will be abandoned by Google. Google’s spam filter mechanisms are much stronger than you could imagine. So better to stick on to the useful, information-rich content with optimal use of keywords appropriately in the context.

So what is the ideal keyword density?

I would say, once or twice, that’s it. If you go further, that would definitely not going to help you boost your search rankings.

Take a look at this video by Matt Cutts, Google team talking about the ideal keyword density.

Make it look real

Keyword stuffing makes the content look artificial, i.e., the content looks like it’s been created by artificial content creators or tools alike. Google cares for original content, the content created by humans. Though you write an article yourself stuffing the keywords, it looks like it’s created by a software program or tool. So make sure it looks real.