Blend Google AdSense Ads with Content to Make More Money

The real game starts when you got an AdSense account approved by Google. Getting an approval can’t start your earnings go numbers. The real trick lies in implementing the ad units on your website. We’re going to see how to blend the ad units on the websites to increase CTR and there by the income.

You might have got approved your AdSense account in the very first attempt and that shouldn't mitigate your respect for Google. Also, that doesn’t mean you will start making $$$ if you just place your ad units on your website.

Why won’t normal placing of ads won’t work?

Because people choose not to click on ads. No one including me would like to click on ads while searching for content on a website.

Would you prefer clicking on ads particularly when searching for something else on the website which is probably the content?

Sadly, the fact is that no one visit your blog to click on ads. Do they? Tell me if you visit blogs to click on ads?

No one does so. Because everyone is after content, not the ads.

Here comes the interesting part

If your visitors don’t like to click on ads, how can you just place your ad units on your blog? How can you make them look like ads after all?

According to Google, you can customize your ad units with different styles(as given in AdSense panel) but the code generated should never be tampered.

I’m not going to teach you a trick that Google hates. So, we will make the ad blend properly with the design of the website, so that making the ads don’t look like ads.

Will people click on blended ads?

Yes, they will! Everyone love to checkout the related content on the website to what they are searching for.

Google Ad units display the links and graphics that are related to the content after all

As the ads displayed by Google are relevant, your visitors will not hesitate to click on them if they are truly interesting.

How to blend AdSense Ad units?

Bending AdSense ad units is so simple and all you need to do is a browser with inspect element feature and an AdSense account. 

1. Go to your AdSense account > My ads > +New ad unit.
2. Give the Ad unit a Name and and choose the desired Ad size.
3. Leave the type of ad to Text & display ads to increase the demand for your ad units for both text and display ads.
4. Click on Text ad style > Select Default > Click on Copy & Edit and customize it to match the colors of your website’s template design.

Apart from the Font family and Font size, all the other fields take hexadecimal code of the color. To get the color of your website’s template, you have to use inspect element feature in your browser.

Replace the colors with the colors used in your website or else if you don’t know what colors are used, use Inspect element feature.

Go to your website’s homepage and Right-Click > Select Inspect Element. This will allow you access the design elements of your website’s pages. Find out the colors used and use them here.

Save the ad style and save the ad code. Install it on your website and make it look like part of the content not an ad. That is what pro-bloggers follow too,

Here is the blended ads implementation by Amit Agarwal on Labnol.org,

and the blended ads implementation by Varun Krishnan on Fone Arena,

and so on..

So, give it the best shot and now count on numbers for $$$ in your account. All the best!