8 Effective Internet Marketing Techniques to Increase Leads

Internet marketing is the most effective and inexpensive method of increasing leads compared to traditional marketing methods. Internet marketing techniques are being adopted in both digital and traditional marketing of products and services.

Whether your business is getting started with internet marketing or you want to brush up your digital marketing skills on the global network, these 8 effective techniques are going to help you implement a successful internet marketing strategy step by step and that would help you turn your traffic into leads.

1. Optimize Keyword Strategy

A keyword is a word or phrase a person uses to gather information from the internet. People generally enter keywords in the search engines like Google, Bing, and Yahoo to get the information they wanted.

Keywords work well on social media sites also. Social media site like Facebook, Twitter, and LinkedIn provide huge information on things right now. Keywords play a vital role in finding your businesses for the customers online.

A huge number of customers are finding businesses online these days. They type in certain keywords and choose the list of businesses shown. You can optimize your website or social profiles around keywords that are relevant to your business and that customers are using online. This will increase your chances of getting your business found online for relevant keywords and it drives quality traffic to your website.

Keyword research should be done and find out those that bring much traffic to your site relevantly. Comprehensive keyword research increases your organic traffic and it can save you money from spending on the pay-per-click advertising campaigns like Google AdWords.

2. Optimizing SEO of your Website

Choosing the right keywords is one of the SEO strategies that you want to implement in optimizing a website. White hat Search Engine Optimization(SEO) methods are to be implemented to get the page on the first page of the search results yielded.

To get on the first page, along with the right keywords, you need something else to make it count in the ranking of the page in the search results. And that something else is Social Media.

Social media these days play a dominating role in the ranking of the webpages in the search results. For e.g., a Google+ business account will be immensely helpful in the SEO efforts. Optimizing social media profiles with constant updating including major industry keywords would help you business get found in the top search results easily.

The keyword is bad again. Google never support keyword stuffing. Keep in mind this Google saying,

“Design your websites for visitors, not for the search engines.”

Learn a bit healthy SEO, one I said above in the starting, the white hat SEO and optimize your website accordingly.

3. Write about Marketing Offers in the blog

Blogging is a powerful way to help more people discover your business online.

Blogging platforms like Blogger, Wordpress, and HubSpot made publishing on the internet easier and cost-free. Till now you have optimized the keywords and website as well for search engines. The next thing you must do is attract more visitors. Attracting visitors is done by blogging. Updating blogs with fresh and new content would drive search engines to keep track of your website under the nose. This will, therefore, drive more visitors to the blog and help them know about your services and products.

While blogging, try to not focus totally on the company, products, and services as it would drag off visitors interest over the topic and makes him leave the page.

Try to write creatively and interestingly like as a magazine publisher. Your articles should be non-promoted and should deliver useful information for the visitors. As said earlier talking too much about business in the blogs would pull off visitors interest.

Don’t go expert in your articles. Using terminology that your employees only can understand would not favor visitors as well as you. Try to use words that are used to describe your business in daily used language and this will comfort visitors when entered your blog page.

Moreover, the blog should not be a separate castle from your business website. make sure it is part of the website and a link to enter your blog is displayed in the menu section of the site.

Without a blog, a website is like a brochure that doesn’t change often.

Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and lead for your business.

4. Promote the Content on Social media

Most of the successful businesses promote their content on Social media. Company giants like Google, Facebook, Microsoft keep promoting their content on Social Media Ad campaigns.

Social media creates a lot of buzz among marketers and business owners. Companies those who can leverage social networks to distribute business content and increase the community of advocates for their business experience significant growth in the revenue.

Social media helps in brand promotion. It provides direct communication between the clients and business owners. This feasibility allows to collect customer or client feedback and improvises the services offered.

The best players of social media, Facebook, Twitter, and LinkedIn significantly impact the business in the digital world. New social media networks like Google+ and Pinterest are providing tough business growth strategies along with those bets players.

5. Convert the Website Traffic into Leads

Your website might be getting huge traffic after launching a blog, optimizing your website to get found on the internet and started participating in promoting your content on social media. Though, no one chooses to buy your product or signs up for your services. This is the situation most of the online business owners are facing these days. The reason is not that people are getting smarter while choosing over products and services online but the marketers are using those same old methods yet, to attract customers.

So what to do? how can you convert the traffic into leads? that’s simple, read on.

We’ve done enough about traffic and optimization, let’s focus on the business completely now. Decide on compelling offers for your prospects, create a call-to-action to promote your offer and create a landing page with a form for visitors to submit their information. This will let you get some details about visitors who are in search of products or services like your website offers.

6. Nurture Leads with Targeted Messages

According to the research done by Gleanster, 50% of the leads are qualified but not ready to buy. Companies that build relationships with their leads over time have the greatest success in turning leads into customers by keeping on top of everything on mind until the lead is ready to buy.

This is why following up with the leads through direct messages becomes really beneficial a move from the business perspective.

So what is lead nurturing? It is a process of building a relationship with your customer by sending targeted, relevant and valuable messages to them in a timely manner. The ultimate goal is to make your leads hand pick one of your services or products inspiring from the promotional messages you’ve sent them. This doesn’t mean to bomb their inboxes with emails that they think are unnecessary.

For e.g., a lead buys your hosting service for a year with $25. Your messages should show him the benefit of upgrading it for 5 years with just $100. But the message to such leads should not be like promoting your enterprise plans of about hundreds and thousands of dollars. This will pull off interest on your services and he’s gone the next year.

7. Optimize your Business for Mobile

It’s clear that mobile platforms are becoming more and more of a consideration when it comes to internet marketing. The growth of the iPhone and Android platform smartphones is going to continue, with reports saying that sales of smartphones, tablets, and notebooks are expected to grow 26% annually through 2015. If you are trying to market on the mobile web, you need to consider the importance of creating quality content that can be easily consumed on mobile devices, such as smartphones or tablet computers.

The topic of mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed to marketers looking to take advantage of mobile: optimization of websites for mobile viewing.

To make your website mobile friendly, you need to set up a mobile redirect by creating a separate version of your website for mobile viewing or made responsive for different screen sizes.

I recommend you read the guidelines to make your website responsive.

8. Analyze & Refine your Strategies

Now you are surely moving to the bottom of the sales and marketing funnel. That means you need to review the performance of your various marketing activities, identify the best-performing ones and eliminate or drastically modify the ineffective campaigns.

To track your performances of your efforts, you need to use an analytical program. Google Analytics serves best, the purpose. Using Google analytics, you can successfully analyze the traffic to your website and can make decisions according to the user engagement on your website.

When you are reviewing your marketing strategies, identify the weak points and list out what to improve. If you wanted more people to your blog, focus on SEO or if you are focusing to turn visitors into leads focus on redesigning your home page with proper navigation and information.

Set marketing and business goals and try to achieve them. Set a metric and try hard to reach it. For e.g., increase web traffic for X product in Y days.

Analyze how your programs are performed and make changes in the flawed areas to achieve the goals ultimately. Do focus on what’s actually working and take less time on what’s not.

Determine if you’ve met your success metric. If so, stick with your change. If you haven’t met it, see what you could have done differently. In either case, continue to monitor the metric to make sure the improvement has a long-term effect.

Conclusions

The concept of internet marketing might seem difficult and daunting for starters. But by tackling each internet marketing tactic step by step, businesses can make it more manageable and start seeing results. We hope that through this article, you’ve gained an understanding of how internet marketing can improve your overall marketing plan and help you achieve business growth.

You now know how to build a keyword strategy, develop your SEO plan, convert traffic into leads, nurture contacts down the sales funnel and analyze all these efforts in order to improve and get even better results.

Now go forth and conquer internet marketing, one step at a time! All the best!