SEO, or Search Engine Optimization, plays an important role in advertising a website. This is how you get a higher listing in the search results, when keywords that are relevant to your website are searched for. The more optimized your site is, the higher it will be in the search engine results.
This brings what is known as natural search traffic to your website. Natural search traffic means that someone found your site in the search engine results because it was naturally listed high enough for them to find it. You didn’t pay to get it listed higher.
There are two types of SEO: on-site and offsite. Off-site is the easiest to explain, and all it entails is getting inbound links to your site. This means that you get a link to your site listed on other people’s websites.
However, they must be quality links for the search engines to pay any attention to them. You want to get your link on sites that are important. The search engine considers sites that have a high Google page rank, and a low Alexa ranks important.
The more quality inbound links you get, the more important your own site becomes, as far as the search engines are concerned. Above all, do not use link farms, and avoid reciprocal linking (i.e exchange links). You can get your link on sites by participating in the forums with a signature file, or by commenting on blogs and such.
Another way to get more links is to participate in N-Way Link Exchange Services that enables you to exchange links without having to go looking for webmasters willing to exchange links.
These services do not do rely on or support reciprocal linking, but rather on 1-way linking and 3-way linking schemes.
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